Is your practice performing as well as it could be? As well as it should be? Even if things are running well and going smoothly, there's always room for improvement. There's always some incremental change that could be made to make things even better. A ship though, is only as good as its Captain, so if things aren't running as smoothly or efficiently as you'd like, and you get the feeling that your office qualifies as an under-performing dental office, the first place to look in terms of fixing the problem is in the mirror.
While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Once you've identified your primary demographic, you can then get to the heart of the matter. For instance, if you're targeting mostly retirees, then you won't want to spend too much time, energy and money making fancy Facebook ads and videos, which will largely go unnoticed by the group you're targeting. What this is really about is tailoring your message delivery system to the audience. If your message is where the audience isn't, no one's going to see. Your task is to make sure the two are aligned.
Every bit as important as designing an effective way of getting your message out, is deciding and defining precisely what that message will be. Here, the single biggest component is your brand. Yes, even a dentist's office need branding, so what's yours? If you don't have one, you need one.
Think about marketing for dentists from the perspective of your patients. For non-dentists, all dentists are pretty much the same. They're the somewhat unpleasant place you go when you have a problem with your teeth. That's it. You ask ten non-dentists what dentist's offices are all about, and nine of them will give you some variation of that answer. Your brand is your opportunity to differentiate yourself from your competition. It's your story, and an accounting of what makes you different. What makes your practice unique. Take a close look at the practices of the ten most successful dentist's offices you know about. In every single case, you'll find a compelling message and brand. They have a story to tell, and they tell it to their potential customers very well. That's what you need to be doing too.
While you undoubtedly are faced with a number of challenges you weren't expecting when you first opened your doors, if you have a spouse or significant other, he or she has challenges too. It's not easy being the spouse of a dentist and business owner, and those challenges, combined with the ones you face, can make waves that can easily spill over and impact your practice itself. But what to do about it?
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Once you've identified your primary demographic, you can then get to the heart of the matter. For instance, if you're targeting mostly retirees, then you won't want to spend too much time, energy and money making fancy Facebook ads and videos, which will largely go unnoticed by the group you're targeting. What this is really about is tailoring your message delivery system to the audience. If your message is where the audience isn't, no one's going to see. Your task is to make sure the two are aligned.
Every bit as important as designing an effective way of getting your message out, is deciding and defining precisely what that message will be. Here, the single biggest component is your brand. Yes, even a dentist's office need branding, so what's yours? If you don't have one, you need one.
Think about marketing for dentists from the perspective of your patients. For non-dentists, all dentists are pretty much the same. They're the somewhat unpleasant place you go when you have a problem with your teeth. That's it. You ask ten non-dentists what dentist's offices are all about, and nine of them will give you some variation of that answer. Your brand is your opportunity to differentiate yourself from your competition. It's your story, and an accounting of what makes you different. What makes your practice unique. Take a close look at the practices of the ten most successful dentist's offices you know about. In every single case, you'll find a compelling message and brand. They have a story to tell, and they tell it to their potential customers very well. That's what you need to be doing too.
About the Author:
Learn about marketing your dental practice to help your office succeed from the Schuster Center.. Unique version for reprint here: Marketing For Dentists.
No comments:
Post a Comment