Thursday, December 24, 2015

5 Benefits Of Using Private-Label Products

By Billy Genthner


When you go to a store and see a product bearing the company's logo and name, you might think that this product actually was produced by that company. However, many companies purchase products from another company and place their own logo on it. This is known as private labeling and it can provide benefits for just about any type of business. We see private labeling all the time at the grocery store, but there's no reason why a person with a candle shop, an auto parts store or even a seller of wholesale electronic cigarettes might not consider this option as it can be quite beneficial to your bottom line.

1. Private Labeling Can Create Loyalty For Your Brand

If you have a shelf full of a product such as wholesale e-liquids, no doubt you sell many different brands. People might be able to find these brands at many other vape shops. But, what if you had a selection of private label wholesale e-liquids or wholesale e-cigarettes? These products would be "exclusive" to your vape shop, no one else could sell them, and they would feature your company's logo and name.

If a customer tried one of your private label wholesale e-liquids and liked them, they would only be able to come to your store to find this private label product. In addition, the label itself is a constant source of advertising as the customer sees it and so will his or her friends. This can generate buzz for your brand and people might come to the store looking for your exclusive private label products.

2. Private Labeling Is An Affordable Option

You might be shocked to find out that private labeling is cheaper than buying a brand name product, but that's often a big reason why companies opt for private labels. Usually you can save at least 10% and perhaps more than 20% with private labeling, and this is true from products from cookies to wholesale e-liquids to cooking equipment and much more. Not only are you saving money, you are building up your brand name along the way.

3. Enjoy More Control With Private Labels

When you purchase a name brand product from a company, they not only set the price you will pay, they may have restrictions about how you can advertise the product or even display the product. When you opt for a private label, on the other hand, you have all the control. You get to select the name and logo for the product, you set the price, can advertise the product any way you like and display your private label to its best advantage. In addition, you will be the only store to carry this exclusive private label, so unlike a name brand that can be purchased at many stores, customers can only find your private label at your store.

If you are interested in private labeling, do some research and select a company that creates quality versions of products that you sell. For instance, for the wholesale e-cigarette market, there are companies that can create many unique flavors of wholesale e-liquids specifically for your company and then help you with the actual label creation and perhaps even some graphic design. All of this can set you on a path toward building up your vape shop and brand.




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