Saturday, July 4, 2015

The Advantages of Light boxes for Advertising

By Michael Zhang


Why use lightboxes, Lightboxes are broadly recognised as among the best Advertisement mediums available. Promotional posters and corporate signage which utilizes the mixing of illumination and color are far likelier to catch a potential customer's eye than a non-illuminated poster or sign would do.

How do you know light boxes are so useful,Market research has demonstrated that illuminated advertising attracts a far higher customer footfall, enables quicker customer processing and offers a big boost sales compared to non-illuminated advertising. Here are some examples:

i) Fortis bank had a financial product they wished to promote, they utilised double-sided lightboxes in some of their branch windows to illuminate the promotional poster and non-illuminated poster frames in the others. Their consumer research highlighted that the banks with backlit illuminated poster displays had an increase of over 30% sales of the publicized product compared with banks with exactly the same advert but displaying non-illuminated posters.

ii) Boots reduced the time that buyers spent at their digital photograph counters by 3-4 times, just by replacing their non-illuminated menu signage displaying services and prices with bespoke illuminated menu light box displays.

iii) Bacardi market research has demonstrated that lots of folk in a nightclub environment were not certain of what they were going to order when going to the bar. When their promotion was illuminated the increase in sales of the specific promoted drink increased by 100%

Where are lightboxes used most effectively, Lightboxes are proved to be intensely profitable promoting tool for numerous illuminated display and sign applications including: retail point of sale displays; company signs for business premises; outdoor advertising; aeroport signage and displays for Tax Free and lounges; railway terminal notice boards and time tables; club, bar and bar promotions; cafe menu boards and signage; showroom info and promotional displays; and exhibitions or trade shows.

Illuminated window displays are a great way maximize your visibility and two sided light boxes in a store window advertises to both clients inside the and outside the store. Freestanding illuminated displays are the ideal way to bring your promotional message closer to the customer so work very well in bigger areas such as showrooms and shops.




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