Thursday, January 8, 2015

Creative Businesses In Norfolk

By Misha Wilson


In the East of England, barely tethered to the rest of the Country by a single stretch of tedious road, is the city of Norwich. The name, for many, conjures up unflattering assumptions and preconceived notions - most famously aligning Norwich as the land of the rising Partridge. However, what most don't know is that here admittedly a little adrift, Norwich is producing some of the finest creative and digital work of the country.

Despite its reputation, Norwich is home to a number of amazing, industry-leading companies. These businesses are producing unparalleled work while enjoying a quality of life unrivaled by anywhere else in the UK. As a starting shot, very few know of EPIC studios - the former home of Trisha Goddard. EPIC is fully equipped with state of the art, full HD production and post capabilities, poised to start producing digital shows with some real production quality. The studio has already resurrected geeky nostalgia show Knightmare for YouTube's Geek Week which included the original cast and local YouTube star Stuart Ashens. As well as its production prowess, EPIC is hosting live events, bringing some of the UK's top talent right to the doorstep. Despite the A11.

Another hidden gem is FXHOME , a software company that makes professional photo and video editing software that is stirring things up in their profession . More powerful than the big boys such as Adobe and Final Cut , yet sensibly priced for the everyday amateur filmmaker , FXHOME is hoovering up new and growing markets with an active online and YouTube focus . Working with YouTube luminaries such as Corridor Digital and Freddie Wong the software company is aligning itself with an extremely unique and creative demographic that will stick with the successful new brand for years to come . It's also worth mentioning that FXHOME has its prime markets globally and in America yet still manages to find and attract the skills to the small coastal county of Norfolk . For a insight of the characteristics of the impressive company , take a look at the promotional video here .

Also making use of the online video world is Lambda Films, a video production and marketing company. Lambda is possibly the first production company in the region to combine video production with an online delivery, tailored for social audiences. This new form of online video marketing has now become the standard for modern marketing, and this foresight has helped Lambda to grow rapidly. The company create high quality professional video productions, but with a creative edge befitting the social landscape. Inspired by the campaigns of Old Spice, Volkswagen, Orabrush and the like, Lambda Films is quickly establishing themselves as an innovative production company and has already secured a number of excellent regional and national clients. To see how the company embrace their home of Norwich in their mission statement, take a look at their Video Production Norwich short here.

In the mobile arena, Proxama are pioneering the exciting NFC technology that allows mobile devices to interact with every day objects and points of sale. Infinitely more elegant and powerful than QR codes, NFC technology is looking to become one of the most game-changing technologies in the mobile device arena. Norwich was also the first city in the country to host an NFC hack due to its ties with Proxama. From the hack came many notable NFC ideas, including Blue Butterfly - a tap-to-wifi company that went on to great things following the event.

This is barely scratching the surface when it comes to innovative and industry leading companies in the small region of Norwich and Norfolk . There are many more that we'll be looking to uncover in our series of articles about the local business landscape so stay tuned !




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