If companies desire to bring their message to the masses, the importance of out-of-home marketing should be noted. Goods and services alike have been able to benefit from this in the past, so it's not hard to see why it's still commonplace. Many platforms have been utilized to make outdoor advertising a reality, whether you are talking about billboards, truck wraps, or what have you. As crucial as items like these might be, it's the idea of 3D implementation that should not be overlooked.
According to AdWeek, 3D installation was put into place for an event called Malmo Festival. For those who don't know, the Malmo Festival is an annual celebration that usually takes place in late August. While the event itself is undeniably popular, it's the idea of 3D integration that has the potential to attract the attention of various companies, JMR Graphics included. In fact, it probably wouldn't be out of the question to see this implemented into truck wraps and the like.
Effort will be had here but you may not know just how much actually went into this. According to the aforementioned report, in order for this goal to be completed, 14 individuals had to work for more than 900 hours. While these statistics may be surprising - and they are, without question - they are understandable when given the dynamic nature tied to out-of-home advertising done with 3D technology. As a result, a concept like this should prove to be memorable.
Keep in mind that the only way for this advertising endeavor to be seen is if someone is 100 feet in the air. This speaks volumes about its creativity compared to other advertising methods and I believe it to be one that's going to prove difficult, if not impossible, to emulate. The report mentioned that this advertising campaign will be the centerpiece of the festival in question. With this in mind, it has a tremendous amount of hype to live up to.
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
According to AdWeek, 3D installation was put into place for an event called Malmo Festival. For those who don't know, the Malmo Festival is an annual celebration that usually takes place in late August. While the event itself is undeniably popular, it's the idea of 3D integration that has the potential to attract the attention of various companies, JMR Graphics included. In fact, it probably wouldn't be out of the question to see this implemented into truck wraps and the like.
Effort will be had here but you may not know just how much actually went into this. According to the aforementioned report, in order for this goal to be completed, 14 individuals had to work for more than 900 hours. While these statistics may be surprising - and they are, without question - they are understandable when given the dynamic nature tied to out-of-home advertising done with 3D technology. As a result, a concept like this should prove to be memorable.
Keep in mind that the only way for this advertising endeavor to be seen is if someone is 100 feet in the air. This speaks volumes about its creativity compared to other advertising methods and I believe it to be one that's going to prove difficult, if not impossible, to emulate. The report mentioned that this advertising campaign will be the centerpiece of the festival in question. With this in mind, it has a tremendous amount of hype to live up to.
It's clear that, based on everything that has been said, this particular marketing endeavor is among the most creative. While it goes without saying that marketing is designed in order to showcase products to the masses, there must be a bit more done in order for this to become a reality. Hopefully this will prove to be a success once the Malmo Festival rolls around. Seeing as how the festival in question takes place in August, it's important for us to take a "wait and see" approach.
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