When it comes to Internet advertising, there are right and wrong ways to seek success. However, if you know which tools to use, you can better your chances. Online marketing companies across the board can agree, which brings us to the topic of URL shorteners. To say that these are common would be an understatement, as they can condense URLs to more digestible lines of text. If you'd like to know how these should be used, keep the following do's & don'ts in mind.
DO make note of the more reliable tools. In order to get the most out of your link shortener, make sure that it is reliable. Any online marketing company will tell you to do the same, the main reason being that these tools aren't made the same. As a matter of fact, depending on what you use, your shortened URL may come out broken. Names such as www.fishbat.com can tell you that this can create serious problems from an SEO standpoint.
DON'T forget to use extensions. If you think that you have to revisit the same site, over and over again, to shorten your URLs, you'd be mistaken. There exists a bevy of extensions that your web browser can use. What this means is that you won't have to constantly visit the same place for this purpose. All you have to do is plug the desired link into your extension and let it do the rest. To say that this saves time would be an understatement.
DO make note of tracking. Another reason why you should use a link shortener is that it can track your progress. You might have a shortened link you're confident about, but this doesn't necessarily mean that you have everything you need. This is why it's worth noting the tracking functionality that shortener tools have to offer. Not only will you be able to see how many times your links are clicked, but you can tailor your efforts around them to boot.
DON'T forget that shortened URLs can be used virtually anywhere. Are you the kind of person that posts regularly on social media? What if you're on YouTube and would like to upload videos on a constant basis? Whatever the case may be, shortened URLs can bolster your content. Not only will they help your text appear cleaner, but you may see more engagement in the future. This speaks volumes about the versatility that these URLs boast.
DO make note of the more reliable tools. In order to get the most out of your link shortener, make sure that it is reliable. Any online marketing company will tell you to do the same, the main reason being that these tools aren't made the same. As a matter of fact, depending on what you use, your shortened URL may come out broken. Names such as www.fishbat.com can tell you that this can create serious problems from an SEO standpoint.
DON'T forget to use extensions. If you think that you have to revisit the same site, over and over again, to shorten your URLs, you'd be mistaken. There exists a bevy of extensions that your web browser can use. What this means is that you won't have to constantly visit the same place for this purpose. All you have to do is plug the desired link into your extension and let it do the rest. To say that this saves time would be an understatement.
DO make note of tracking. Another reason why you should use a link shortener is that it can track your progress. You might have a shortened link you're confident about, but this doesn't necessarily mean that you have everything you need. This is why it's worth noting the tracking functionality that shortener tools have to offer. Not only will you be able to see how many times your links are clicked, but you can tailor your efforts around them to boot.
DON'T forget that shortened URLs can be used virtually anywhere. Are you the kind of person that posts regularly on social media? What if you're on YouTube and would like to upload videos on a constant basis? Whatever the case may be, shortened URLs can bolster your content. Not only will they help your text appear cleaner, but you may see more engagement in the future. This speaks volumes about the versatility that these URLs boast.
About the Author:
For further details about what you have just read, please contact fishbat.. This article, Online Marketing Companies: The Do's & Don'ts To Know Regarding URL Shorteners is available for free reprint.
No comments:
Post a Comment